Growth strategy for a premium service provider
The client was a leading service provider in a premium market niche that had weathered several market shocks and was now looking to reset its strategic vision.
MDS Strategy's work proved out substantial latent demand in the client's niche – identifying a long list of specific accounts with headroom for growth. The work also highlighted the core elements of the proposition needed to unlock that growth – either through promoting differentiators or improving specific areas of performance.
Key pillars of the work involved:
- Needs based market sizing to prove unmet demand.
- Primary research and competitor mapping to prove the defendability and the premium value of the client’s proposition within its niche.
- Survey to demonstrate the core elements of the model needed to retain and “win back” lost business.
- Bespoke work to size share of wallet at an account and industry level to support commercial efforts.