Growth strategy for a B2B media brand
The client was a B2B media organisation looking to reinvigorate a slow-growing flagship brand facing increased competitive pressure.
MDS Strategy delivered actionable recommendations for the brand – segments to target, clear articulation of the proposition and a plan for future positioning – as well as testing a potential new product launch.
Key pillars of the work involved:
- Interviewing 60+ users to understand needs, alternative solutions, preferences and outlook.
- Quantifying spend, outlook and share in key user segments.
- Mapping the competitive landscape, relative strengths and positioning.